Digital Advertising and Marketing Training will be held at HKU between 28-30 September 2022.
Within the scope of ENHANCER project carried out by Hasan Kalyoncu University, Digital Advertising and Marketing Training will be organized for SMEs, Startups and Mentors.
This training, which will be held for FREE, will be between 28-30 September 2022;
On September 28, between 13:30-16:30 at HKU Campus KALITTO Classroom,
It will be held online between 13:30-16:30 on 29 and 30 September.
The training content consists of the following topics;
A. Digital Transformation and Digital Marketing for SMEs
• Marketing And Its Conceptual Framework
• What is Integrated Marketing Communications?
• Introduction to Digital Marketing
• Digital Marketing Channels
• Digital Marketing Strategies and Management
B. Brand Management Process and Digitalization in SMEs
• Brand creation process
• Successful brand strategies
• How should a digital brand be created?
C. Digital Content Production in SMEs
• Types of Digital Content
• Short video shooting and editing
• Photo production for effective content
• Continuous content production
• Approach to content production